How to design software that sells itself
The Onboarding Growth Loop
By: Bal Sieber
A proven user-onboarding framework based on best practices for product-led growth
For AI-native SaaS founders whose product works but growth does not, the Onboarding Growth Loop turns first-time users into repeat users by showing proof early, rewarding progress, and stacking wins until the product becomes a habit that they want to share with others.
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Introduction
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1. Start with proof, not explanation
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2. Make the product do the first hard thing
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3. Shorten time-to-value aggressively
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4. Teach one action at a time
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5. Reward progress immediately
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6. Remove choice before the first win
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7. Stack wins into habits
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8. Sell upgrades as unlocked progress
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9. Make sharing success effortless
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10. Design onboarding as a loop
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North Star Metric
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