Create a siiiick mega-casestudy (actually just start simple) - create gpt chat to go with this project
think of it as a compliment to the workshop that you will reference heavily in the workshop
it shows participants of the workshop how the 4 pillars look in action w/ before/after
"Some kind words for Bal"
— Dylan Ander, Founder & CEO, Heatmap

- Re-built the entire product and onboarding
- Improved growth by 250% in one year